I had the pleasure of working with Matt on multiple content projects, and the experience was truly outstanding. Despite the challenges posed by time zone differences, Matt's communication was remarkably swift, making the collaboration process seamless and efficient.
Marketing Manager at Metric Labs - Australia 🇦🇺
About
Matt Hallowes - Strategic Marketing Expert & Developer
Hey, I'm Matt, a content marketing expert with over ten years of experience. Through working with many SaaS brands, buying and selling websites, studying user experience, and being curious all the time, I've developed a unique approach to content marketing.
My multi-disciplinary skillset extends beyond marketing and copywriting, including development, UX design, eCommerce, paid ads, SEO, and social media. I also have 13 years of experience in the live events industry. This broad, unique skill set enables me to visualize the bigger picture for a more comprehensive strategic marketing approach.
Services
We provide comprehensive digital solutions to help your business thrive online.
Web Development
Custom, purpose-driven website and landing page experiences that speak directly to your target audience.
UX Writing
User-driven copy to guide your customers through digital products, emails, websites, and landing pages.
Custom eCommerce
eCommerce experiences built around your target audiences and business goals using modern technologies.
SEO
Improve visibility and drive organic traffic with search-first content and technical best practices.
Content Marketing
Create compelling content that drives engagement and builds brand authority.
Copywriting
Persuasive copy that drives action and builds trust. Landing pages, sales copy, and marketing materials that resonate with your audience and convert.
Work
Explore some of our recent projects and success stories.
330+ SEO Articles for SaaS Company
Jun 2021 - Sep 2023Xenon Partners
VC firm Xenon Partners hired me to write for several of its companies, including TeamPassword, Packagecloud, and UXPin. During my two years with UXPin, I wrote over 330 articles and helped edit several eBooks and customer stories.
Content Marketing, SEO
SEO Content & Landing Page Copy
Q2-Q4 2024SurveyMonkey
SurveyMonkey approached me through Upwork to update a series of outdated and poor-performing content on the company's website. I worked with SurveyMonkey for about six months, completing 15+ articles and several landing pages.
Copywriting
React Website & SEO
Feb 2025Newport Modular Homes
Newport Modular Homes has been in business for over 50 years and has survived primarily on leads from trade shows, word of mouth, and referrals. The company wanted a stronger digital presence and online sales strategy. I completely overhauled their WIX website with a React tech stack optimized for SEO, paid ads, and conversions.
Web Development, SEO
Content Strategy & Web Development
Nov 2024 - presentVanlife Voices (Vunked)
Vunked is a UK-based van electrics company. The company has a strong web presence in the UK but wanted to start building a US audience for its expansion plans. I created Vanlife Voices to connect with the highly engaged vanlife community and build a more global audience. Vanlife Voices operates as an independent publication sponsored by Vunked, allowing it to create content and speak to new audiences.
Content Strategy, Web Development
React Website
Mar 2025The Dermal Collection
The Dermal Collection is an upscale skincare clinic that needed an elegant website to reflect the clinic's tranquil and luxurious atmosphere. The owner, Amber, initially planned to opt for a standard WordPress website, but I presented a bespoke, elegant aesthetic on a React tech stack that changed her mind.
Local SEO, Web Development
Lead Gen & Web Development
Jun 2025Fresh Hope Consulting
Fresh Hope Consulting is a South African-based non-profit helping schools develop early intervention and prevention responses to inappropriate sexual behaviour between children. They needed a website to educate users and streamline lead generation. The NextJS website showcases their services with effective lead gen design patterns.
Lead Gen, Copywriting, Web DevelopmentClients
Don't just take our word for it—hear from the businesses we've helped succeed.
Matt has been incredible to work with! Will definitely be hiring him again!
Marketing Manager at The Language Doctors, USA 🇺🇸
Matt was great! Very flexible to changing scope and very reliable in getting things done. I enjoyed his work so much that I am continuing to use him for other work outside of the scope fo this original project.
CEO at Attributer, Australia 🇦🇺
Matt Hallowes is the best writer I've worked with. I manage a content agency that produces 150 articles a month for 7 different brands, and when I met Matt, it was a no-brainer to start sending him 30+ content orders in a month. After about 1 month working with him, I started publishing his articles directly with no checks - no proofreading/editing needed at all.
Former Marketing Manager at Xenon Partners, USA 🇺🇸
I've been a content manager for over a decade and Matt is one of the best writers I've worked with. His writing style is versatile and always captures the tone perfectly.
Senior Content Strategist at Circuit, UK 🇬🇧
Matt has been exceptional to work with. His expertise in technical content creation is impressive. He also possesses a keen ability to make the content accessible and engaging for the target audience, providing valuable insights and suggestions to enhance the readability and effectiveness of the content.
Founder & AI Engineer at Upwork Client — UK 🇬🇧
Great clear comms with Matt throughout. He adheres well to deadlines and uses his intuition when it comes to working from a brief. Will definitely work with him in the future.
Chief Growth Officer at Humanitix, Australia 🇦🇺
Contact
Book a call with Matt and let's create something amazing together.